Turtle Beach have today announced a multi-year partnership with eSport giants Houston Outlaws, where the team will use official Turtle Beach merchandise for training, streams and practice.
Specilising in Overwatch, the Outlaws have fast become a fan-favorite team across their home state of Texas and beyond, where their players have established themselves as household names both on and off the competition stage.
#BandTogether is the slogan that the partnership is based on, with the two organisations coming together to bring Outlaws fans closer to the pro players with behind the scenes content and activations. These plans include opportunities to engage with fans at Outlaws viewing parties, as well as events reaching beyond core gamers that tap into Texas’ storied sports culture and burgeoning passion for esports. The partnership will also bring fans new ways to relive the best moments of the week’s games and gain greater insight into the work and dedication it takes to be an Outlaw. Speaking about the partnership, Juergen Stark, CEO, Turtle Beach Corporation stated:
Joining forces with the Houston Outlaws as they compete for the Overwatch League championship is a tremendous honor, and we are well-versed in working with teams to help deliver championships. Texas is famous for its sports fandom, and Outlaws fans are no exception. The fervor for their team will only grow as the victories pile up and they compete for championships. Helping the Outlaws team achieve the success they and their fans deserve is a challenge we are excited to be a part of.
Ryan Musselman, SVP of Global Partnerships at Infinite Esports & Entertainment, parent company of the Houston Outlaws also added:
Week over week preparation for OWL matches is an intense process that must be met with the best possible performance products, and Turtle Beach has demonstrated that they are instrumental when it comes to audio. Turtle Beach’s history of providing an elite in-game audio experience for OpTic Gaming made them a natural fit for this expanded partnership in order to support the rigorous training of the Houston Outlaws.
What do you make of this new partnership? Are you a fan of the Houston Outlaws? Let us know in the comment section below.
